Plestia was created out of our longing for home, a reminder of the homelands we carry within us. As Palestinians in the diaspora we made the commitment to not only represent our lands but to always give back to them however we can.
Plestia consists of a small team of individuals that share a passion for culture, connection to the land and a dedication to giving back. We at Plestia understand that we live in a materialistic world and although we may donate our time and effort, we have also dedicated a portion of our profits to giving back. As of October 2024, we have decided to dedicate 100% of the profits from our Palestinian collection- after expenses- to our families in Palestine.
Our expenses as a small business include primary expenses and secondary expenses. Primary expenses include the wages of our team members and the manufacturing cost of our watch bands. Our secondary expenses include marketing/ advertisement costs and any returns/ refunds.
After these expenses, our donations usually amount to $1000-$3000 a month. As our business grows and our secondary expenses decrease, we’ll be able to dedicate more of our profits to our homelands! As of right now our donations are sent through money transfers to our direct families on the ground in Gaza as well as trusted organizations such as Islamic Relief and the Sameer Project.